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Business · Bristol

Rice Krispies recipe change adds wheat and rice flour

Kellogg's swapped ingredients in the cereal, ending its gluten-free status and sparking complaints from shoppers about texture and taste.

By Lorenzo Patterson ·

Illustration for: Rice Krispies recipe change adds wheat and rice flour
Illustration generated for this article, not a news photograph.

Rice Krispies now contains wheat. This single addition removes the cereal from the gluten-free category and marks the latest shift in a staple breakfast item.

Kellogg's confirmed the recipe update to Metro. The company stated that changing weather conditions have affected the quality and availability of the rice and grains used in production. To maintain consistent quality, the manufacturer replaced whole rice with rice flour and introduced wheat into the mix.

The previous ingredient list included rice, sugar, salt, and barley malt extract, along with vitamins Niacin, Iron, Vitamin D, and Vitamin B12. The new formula uses rice flour and wheat, which changes the nutritional profile for those with allergies.

A Kellogg's spokesperson said the change reflects a long-term effort to evolve products. The company aims to make items tastier and better for consumers while adapting to agricultural challenges. The updated recipes were assessed for taste, appearance, and texture before release.

Shoppers have reacted quickly to the new texture and ingredients. Yorkie31 left a one-star review on the Morrisons website. The reviewer described the cereal as extruded rice and paste that clumps and becomes chewy. They noted it no longer crackles when milk is added.

Tony, a reviewer on Ocado, reported that his children refused the new version. He questioned the decision to add wheat to a product named after rice. An anonymous user on Tesco's website called the change terrible since the allergen update. They said the family had eaten the cereal daily for years.

Social media users echoed these sentiments. TikTok user @paulahldn called the new cereal awful. @glovesmoustachio said the product got worse. @fluffedupfarm asked why companies destroy good things. These posts appeared alongside complaints about the texture changes.

This follows a similar update to Coco Pops one week ago. Kellogg's added rice flour and corn flour to that cereal, claiming it is now crispier with the same chocolate taste. Shoppers described the new Coco Pops as diabolical and disgusting. Kellogg's stated that both cereals remain non-HFSS with no artificial colors or flavors. The company confirmed no other cereal recipes are changing.

Source: Metro

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