Gomez and Lovato Launch Blush Bundle Priced at $38
The Rare Beauty collaboration pairs two favorite shades with a brush, referencing the duo's late 2000s Disney Channel era.
By Lorenzo Patterson ·
Selena Gomez and Demi Lovato have reunited for a new beauty product line.
The collaboration, titled 'Still Making Each Other Blush,' marks the first commercial partnership between the two since their public distancing in recent years.
The product is The Delena: Soft Pinch Blush Bundle. It combines Rare Beauty's Soft Pinch Liquid Blush in two specific shades, Hope and Virtue, with a Soft Pinch Blush Brush. The bundle is currently available for purchase on the Rare Beauty website.
The name 'Delena' originates from fans who coined the portmanteau during the stars' Disney Channel years in the late 2000s. Gomez and Lovato first met as child actors on the set of Barney & Friends. They subsequently rose to fame through Disney's Wizards of Waverly Place and Camp Rock. The campaign visually references the poster for their 2009 film Princess Protection Program, in which they played a princess and a girl assigned to hide her identity.
The duo released a four-minute video clip that mimics the vlog style they used on YouTube in 2008. In the footage, they answer questions, recall a signature red carpet pose, and lip-sync to 'One and the Same,' a track recorded for the Princess Protection Program soundtrack.
Gomez recalled filming the music video for that song, stating, 'I felt like that was our moment when we felt like Avril Lavigne. We were so into it.' Lovato added, 'And Kelly Clarkson. Always Kelly Clarkson.'
This reunion follows a period of limited public contact. In a May 2020 interview with Harper's Bazaar, Lovato stated she was not close with Gomez. 'When you grow up with somebody, you're always going to have love for them,' Lovato said. 'But I'm not friends with her.' Their first public appearance together in recent times occurred in April of this year, when Gomez attended a show on Lovato's It's Not That Deep Tour in Orlando. In a new interview with Elle, Lovato described their relationship as having different chapters. 'But Selena is someone that I've always loved and adored,' Lovato said. 'It's really great to be in a place today where we can collaborate on things, but also just hang out and spend time together.'
Source: The Hollywood Reporter
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